Senior Digital Marketing Manager
Carma
Marketing & Communications
Sydney, NSW, Australia
Posted on Thursday, March 28, 2024
Backed by the latest technology and a state of the art automotive reconditioning facility, Carma makes buying pre-loved cars a seamless, hassle free experience. From our reconditioning standards, through to delivery and customer support, our customers are really at the heart of everything we do.
About the Role;
We’re looking for an experienced Senior Digital Marketing Manager to join Carma’s growing, dynamic marketing team at an exciting phase of growth. In this fast paced role, you’ll not only create the digital marketing strategy, but also lead its execution and optimisation, driving commercial growth through innovative and data-driven digital campaigns.
Responsibilities;
- Create a best in class digital marketing strategy, bringing together audience segmentation, deep understanding of platform capabilities and a nimble approach to creative testing
- Design and execute multiple campaign strategies to drive performance at scale using your deep platform knowledge including SEO
- Management and accountability of large budgets ensuring metric growth and spend efficiency
- Leverage first, second and third party data for different requirements
- Coach and develop the Digital Marketing Specialist, and work closely with all other members of the marketing team to embed digital thought leadership
- Develop strong relationships with our partners, agencies and internal stakeholders to deliver high performance and innovation
- Develop and continually evolve a digital measurement framework across all channels to set goals and monitor performance
- Analyse data to create deep and rich insights of both marketing and commercial metrics articulating ROI
- Partner with Product and Technology teams to ensure data hygiene, regulation compliance and robust approach for implementation of tagging and tracking across all channels
About You;
- Bring a minimum of 7 years of digital marketing experience, preferably in a high pace e-commerce environment
- Passion for new technology, marketing automation, digital disciplines and data driven communication
- Proficiency in managing a diverse set of digital channels, including Facebook and Google
- Exceptionally analytical and data-driven and highly skilled at translating this into actionable strategies
- Advanced knowledge of a data system, experience in Google Analytics 4 being ideal
- Embrace strategic thinking while maintaining a hands-on operational approach as needed
- Any experience or knowledge of the automotive industry would be a bonus!
Working at Carma
- Innovation & Impact: Join our collaborative, dynamic and high performing teams to have a real impact on the business, as we revolutionise the way Australian's buy used cars
- Well-being & Mental Health: We are proud to offer an EAP that supports you and your family round the clock, in and outside of work
- Discounts & Savings: Generous savings on all cars, car parts, NRMA cover, novated leases, and finance discounts
At Carma, we are committed to enhancing our amazing culture, and ensuring every Carma employee can bring their best self to work! We embrace diversity and inclusion, are committed to safe work practices and make sure that we have support for all people to grow and develop with us. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
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