Let's Do It!

About Us

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.

Come and be you with us

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

About the role

The Director of Product Marketing, GTM Lead will be responsible for developing and executing go-to-market (GTM) strategies for specific customer segments, including SMB, MidMarket, Enterprise, US and International regions. This role focuses on positioning, messaging, and creating sales and marketing assets tailored to each segment to drive market penetration and sales success. The ideal candidate will work closely with sales and marketing executives and manage a team of product marketers to ensure the alignment of marketing strategies with sales objectives.

Key Responsibilities:

• Develop and refine positioning and messaging frameworks for enterprise, mid-market, SMB, US channel, and international channel segments.
• Create compelling pitch decks and sales presentations tailored to each segment's unique needs and value propositions.
• Define and implement the go-to-market motion for each segment in collaboration with sales and marketing executives.
• Publish and communicate the buyer journey and personas to sales teams
• Lead initiatives to create value messaging playbooks for the GTM teams.
• Develop, test, and implement these playbooks to ensure consistent and effective communication of value propositions across all segments and regions.
• Create and maintain a comprehensive suite of sales assets for every step of the buyer journey, including segment-specific pitch materials, pricing proposals, champion decks, and mutual action plans.
• Lead the development of GTM strategies and plays for segment-targeted add-on products.
• Validate minimum sellable products and narratives by segment in partnership with product and sales leadership.
• Create and maintain a comprehensive library of messaging for always-on demand generation efforts by segment. Work closely with Demand Generation and Corporate Marketing to run message testing and optimize these efforts.
• Own website content promoting HiBob’s value for a particular segment (for instance, “HiBob for Small Businesses”
• Provide guidance, support, and development opportunities to team members to maximize their performance and career growth.
• Collaborate with the Chief Marketing Officer (CMO) and Head of Sales to develop, test, and roll out corporate pitch decks and partner with Enablement to ensure 100% certification of reps on new pitches.

• Proven track record of developing and executing successful GTM strategies for various customer segments.
• Experience working hand in hand with B2B sales teams and executives, proving measurable success with sales assets and training
• Demonstrated success with marketing messaging and nurture for specific segments
• Strong leadership and team management skills.
• Excellent communication and presentation skills.
• Ability to collaborate effectively with cross-functional teams, including sales, marketing, product management, and executive leadership.
• Analytical mindset with the ability to leverage data to drive marketing decisions.
• Experience leading complex projects to completion
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Join our village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a shareHolder
• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!

***Learn about HiBob's hybrid working model***

BELONGING AT HIBOB

Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.

We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

Please contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email hiring@hibob.io or speak to the recruiter when they arrange a call with you.

We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.