Scale Partner Manager

monday.com

monday.com

Tel Aviv-Yafo, Israel
Posted on Jul 11, 2024

Marketing Manager, Industry & Product APAC

  • Marketing
  • Sydney
  • mid level
  • Full-time

Description

monday.com is looking for a Marketing Manager to oversee programs and campaigns focused on our key industry and product segments to drive business growth. The role will be a part of our growing APAC marketing team and have a meaningful impact on building the strategy and execution across a range of initiatives and events.

About The Role

  • Drive pipeline and revenue by planning and implementing marketing programs aligned to APAC regional and segment specific goals and targets.
  • Partner with region Industry leads and Product GTM leads to understand the demands of their business, and translating into marketing campaigns across digital, media, partner programs, account-based strategy and field events, both physical and virtual.
  • Create new opportunities by developing cross expansion campaigns into the customer base, collaborating with Customer marketing, Customer Success and Sales teams.
  • Evaluate and measure the impact and effectiveness of marketing programs in achieving objectives, pipeline and revenue targets.
  • Drive the messaging and positioning for target personas in the APAC region, in partnership with global Product Marketing and Product Enablement teams.

Requirements

  • 5+ years of B2B SaaS experience in product marketing, industry marketing, B2B campaign management, preferably with experience in a technology or SaaS environment supporting sales teams.
  • Experience in managing budget and reporting pipeline and revenue impact from B2B marketing programs.
  • Track record of success delivering pipeline and revenue outcomes.
  • Prior experience in organising events, including tradeshows and company-led events for lead generation.
  • Proven ability to leverage insights to monitor performance and ensure objectives are met.
  • Proven ability to craft compelling messaging and adapt for different regional audiences.
  • Self-starter with the ability to use data and industry insights to make strategic decisions.
  • Experience in managing agencies to deliver marketing programs at scale.
  • Experience managing multiple stakeholders across concurrent campaigns.
  • Experience in developing ABM Programs for ANZ or Asia preferred.
  • Experience with Salesforce.com, Hubspot and other marketing automation tools for reporting analytics and campaign execution.
  • Strong communication and presentation skills with the ability to establish credibility with executives.
  • Positive attitude, empathy, high energy and thrives in a fast paced environment.

About The Team (Internal)

New role - Marketing Manager, Industry and Product APAC.

  • Works closely with Industry Managers - Gavin & Rohini (GTM for CRM & DEV Ops)
  • Big role
  • Key industries – Manufacturing, Retail, Tech & Media
  • Messaging product for GTM ie retail
  • Building pipeline for new busines
  • Current team structure – Steph (manager) & Paris. New positions to be hired – 2 x Marketing Managers, Content Manager, Designer, Regional Marketer Japan & Partner Marketing Manager Asia
  • ANZ, Singapore, Philippines & India (Japan not included)
  • Will partner with leads (Gavin & Rohini) to create and drive programmes
  • Works with Global teams & Partnerships team
  • Must have account based marketing experience
  • Field events & webinars experince
  • Creating campaigns and programmes
  • Must be a strong collaborator
  • Must be data driven – experience of Salesforce
  • Product marketing experience
  • Taking global messaging and regionally messaging
  • Budget responsibility – $400k USD
  • Field marketing / product marketing experience
  • Campaign management experience
  • Account Based Marketing experince preferred
  • Detail oriented
  • Build the plan and delivery
  • Needs to be able to work in fast paced environment. Systems not in place.
  • Flexible to work across global timezones
  • 3 days in the office
  • Travel – Domestic (Melbourne) – 3 times a year. International - 1-2 trips a year.

Soft skills

  • Can do attitude
  • Can manage ambiguity
  • Strong negotiator

Screening and Screen call - Zoe

First - Zoom Interview 30 mins - @Steph Perez-Israel and @Paris

Second - F2F Interview Assignment Presentation 1 hour - @Steph Perez-Israel @Gavin @Rohini

Management Interview 45 mins @Dean Paul Swan

Final HR Interview one hour @Sivan

Level - 3? TBC

Home Task TBC