Your mission
We are seeking an experienced CRM Business Analyst (m/w/d) to join our team and drive insights that shape strategic business decisions. This role collaborates across departments - including Business Development, Sales, Marketing, Product Development, and Finance - to leverage data for strategic growth. As the CRM Business Analyst (m/w/d), you will maintain, enhance, and analyze our Salesforce CRM to deliver actionable insights, support business forecasting, and create reporting tools that inform our company strategies.
Key Responsibilities:
Collaborative Data Analysis: Partner with cross-functional teams, including Sales, Marketing, and Business Development, to gather and analyze data relevant to market trends, customer behavior, and strategic goals.
Salesforce CRM Management: Maintain, enhance, and optimize our Salesforce CRM system to ensure data accuracy, efficient data workflows, and user accessibility.
Insight Generation: Develop, analyze, and interpret data from the CRM to support business strategies, including customer segmentation, sales trends, and market opportunities.
Reporting & Dashboarding: Design, generate, and distribute standard and ad-hoc reports and dashboards that provide business insights for strategic decision-making.
KPI Definition: Define relevant KPIs and develop reporting tools to measure and visualize CRM performance.
Forecasting & Modeling Support: Support the team in creating business models, forecasts, and scenario analyses to assess potential strategic initiatives.
Strategic Presentations: Prepare and present executive summaries and data-driven recommendations to senior management and business stakeholders.