Obligo builds trust between landlords and renters through financial technology, making the rental process as simple as checking in and out of a hotel. Renters enjoy instant qualification and deposit-free renting while property owners and managers streamline their operations and make their listings more appealing to renters.
About the Role:
Obligo is looking for a motivated, curious and fun Growth Hacker to join our team and help us fulfill our mission of building trust between landlords and renters. Reporting to the VP of Marketing, the Growth Hacker will be responsible for driving customer acquisition and growth.
The role includes planning, executing and reporting on all digital growth marketing strategies, including email, database retargeting, paid social media, display advertising campaigns and creative growth strategies. If you love growth hacking and experimentation, this role is for you.
The ideal candidate will bring exceptional problem-solving, creativity, writing skills, and great attention to detail. Most importantly, the candidate must contribute to Obligo’s internal culture of trust, transparency, excellence and teamwork.
Harness AI, novel tools and outsourced vendors (i.e. Fivver, Upwork) to supercharge every aspect of your work
Hypothesize and prioritize - where are the biggest, fastest, most out-of-the-box growth hacking opportunities for Obligo?
Manage email and SMS marketing automation including writing, template creation, list segmentation, campaign set-up, tracking, and Hubspot lead nurturing
Create and optimize paid search, paid social, display & retargeting campaigns
Manage lead list acquisition channels and qualification services
Optimize our website through analysis of traffic flows, content management, adding/removing/modifying pages from the main site, creating landing pages and more.
Use Hubspot to track deal attribution to the different marketing campaigns, allowing measurement of spend and ROI for all digital channels
Provide graphic design direction to external resources for campaign asset creation
Collaborate with Sales, Business Development, and Customer Success departments to ensure ongoing campaign alignment
Skills & Qualifications:
3+ years of experience managing digital marketing campaigns
Exceptional writing & verbal communication skills
In-depth experience with marketing automation tools (Preferably Hubspot)
Experience in building and optimizing campaigns on one or more of Google, Facebook, and Linkedin
Experience in optimizing landing pages and prospect funnels, including A/B and multivariate testing tools
Experience with Excel
A keen eye for great graphic design
A hacker mentality - you’re ready to make things happen!
Industry experience in B2B or B2B2C is a plus
Experience with ChatGPT is a plus
Benefits & Perks:
Join a mission-driven and value-driven company that puts culture, personal growth and well-being front and center
A chance to work with incredible teammates who are bright, creative, talented, and passionate!
Growth & Training Opportunities
Hybrid work model, including 2-3 days per week of working from home
Fun office environment on Union Square, including communal food, music and games
Frequent company and team events including physical workouts, restaurants and more
Up to 3 months fully remote work per year - for your inner digital nomad
Generous PTO and Holiday Schedule
Stock Options to all full time employees
Home Office Expense Reimbursement
Health, Dental and Vision plan options with generous company contributions
401-K with match
Paid parental leave
Flexible Savings Account (FSA) Options
Commuter Benefits (pre-tax dollars for transit and parking)
At Obligo, we provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Base Salary Range: $95,000 - $100,000