Marketing Director, US

PointFive

PointFive

Marketing & Communications
Palo Alto, CA, USA · United States · Remote
Posted on Monday, July 8, 2024
Marketing · USA · Fully Remote

Marketing Director, US

Join PointFive and help revolutionize the cloud FinOps space as a key member of our initial Go-To-Market team.

About PointFive

PointFive enables Continuous Cloud Cost Efficiency through Deeper Detection and Collaborative Remediation. Our advanced DeepWaste detection reveals typically overlooked cloud waste, equipping engineering and FinOps teams with action-ready workflows that enable continuous optimization and enhance organizational efficiency. Join us in making the world of cloud optimization more efficient and actionable!

PointFive was established by the founders of IntSights, a cybersecurity startup acquired by Rapid7 in 2021 for $350M. The company's team comprises leading tech and business experts with unmatched cloud expertise. With significant backing from noted investors such as Index Ventures, Entree Capital, Vesey Ventures and Sheva Capital, PointFive is positioned for robust growth and continued innovation.

The Role

Join our early-stage company and help revolutionize the cloud FinOps space as a key member of our initial Go-To-Market team. At PointFive, we are on a mission to help organizations worldwide become more efficient in their cloud spending.

We are seeking a highly motivated, hands-on B2B Marketing Director to communicate the value of PointFive’s platform to large enterprise companies. This results-driven individual will expand our marketing efforts, generate a robust pipeline, and work cross-functionally to provide a best-in-class customer experience. Prior experience in brand and performance marketing is essential. You will be responsible for developing and executing strategies to generate top-of-funnel leads, building brand awareness and optimizing conversion rates. The ideal candidate will be data-driven, innovative, and proficient in marketing tools and techniques.

Key Responsibilities

  • Marketing Strategy Development: Create and implement a cutting-edge marketing strategy that aligns with our ambitious growth targets

  • Brand Management: Own the overall story and perception of the PointFive brand through all customer interactions and tailored campaigns

  • Understand our customers, market trends, and the competitive landscape to develop differentiated positioning, messaging, and value proposition

  • Content and Social Media Marketing: Direct content creation and social media strategies to engage the community, drive brand awareness, and support sales

  • Campaign Development & Execution: Lead the ideation, execution, and optimization of multi-channel marketing campaigns, including product releases, events, webinars, email marketing, leveraging both traditional and digital marketing channels

  • Cross-Functional Collaboration: Work closely with product, sales, customer success, and support teams to improve engagement and conversion metrics throughout the funnel, ensuring a unified customer journey

  • Create compelling sales tools and collateral (product demos, presentations, brochures, videos) that effectively communicate our product features and benefits

  • Data Analytics & Performance Tracking: Utilize marketing data analytics to track performance, refine strategies, and measure activity through advanced attribution models

  • Revenue Opportunities Identification: Strategize and act on revenue opportunities, such as new use cases, pricing, features, or audience segments

Qualifications:

  • 5+ years of marketing experience in B2B Enterprise Marketing, preferably in the Cloud Computing/Dev tools industry.

  • Technically minded with exposure to services and products on Amazon Web Services, Microsoft Azure, and/or Google Cloud Platform.

  • Creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output.

  • Exceptional analytical abilities to pivot strategies based on data insights.

  • Storyteller (verbal and written) with a strong understanding of creative, content, and community engagement.

  • Extensive knowledge of all key organic and re-engagement marketing channels, including SEO, social media marketing, and email marketing.

  • Ability to operate effectively, hands-on in a fast-paced and evolving team environment.

Why PointFive?

Join a team where your skills, insights, and passion make a tangible difference in cloud cost optimization.
At PointFive, you'll be part of a culture that values innovation, collaboration, trust, excellence and an efficient approach to problem-solving. Have a major impact at a fast-growing startup that is revolutionizing the FinOps industry.

Department
Marketing
Role
Marketing Director
Locations
USA
Remote status
Fully Remote
Marketing · USA · Fully Remote

Marketing Director, US

Join PointFive and help revolutionize the cloud FinOps space as a key member of our initial Go-To-Market team.

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