APAC Demand Generation: Digital Marketing



Marketing & Communications, Sales & Business Development
Posted on Wednesday, May 29, 2024

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

APAC Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritized solutions. We partner closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales Development, and Sales teams to bring full-funnel campaigns to life, optimize performance, and drive business impact. Our team works across all customer segments, and at each stage of the customer lifecycle journey.

What you’ll do

We’re looking for an experienced digital marketer to build and activate the APAC playbook for driving cross-segment, top of funnel demand using scaled online and account-based marketing motions. In this role, you will also coordinate the delivery of global campaigns in local customer journeys, and you will partner with performance marketers and agencies to deliver and optimize campaigns across online channels including SEO, paid media, email, in English-speaking and non-English-speaking markets.

This role requires a highly collaborative individual who thinks both strategically and tactically to get things done. It is a business critical role and a great opportunity to build and have an impact across our GTM organization.


  • Own the APAC strategy to land global campaigns locally, prioritizing campaign content and assets in line with local customer journeys, coordinating campaign activation with demand marketers and field marketers.
  • Own the APAC playbook for contact acquisition and demand generation using scaled online and account-based marketing motions, strategically optimizing existing channels and identifying opportunities to test and integrate new channels.
  • Partner with internal and external performance media experts to traffic, implement, and optimize paid and organic digital marketing programs.
  • Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seeking to generate new global best practices through experimental efforts.
  • Continually collect feedback from relevant partners to understand performance needs and refine strategies for relevance and impact.
  • Engage with sales stakeholders to review performance and validate priority investment areas quarterly.
  • Develop trusted relationships with cross-functional peers locally and globally to help augment the efforts of a lean regional team.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 7+ years relevant experience running demand generation and performance marketing campaigns.
  • Deep understanding of paid and organic digital marketing, marketing automation, email marketing tactics, account-based marketing, and lead management. Experience with digital marketing tactics in both agency and in-house settings will be considered favorably.
  • Proven track record of landing global campaigns in Asia Pacific markets.
  • Proven track record of mapping out and executing an end-to-end, multi-channel customer journey plan.
  • Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
  • Strong written and verbal communication skills; able to convey complex topics with simplicity.
  • Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you.
  • Excellent analytical skills and the ability to craft actionable insights from complex data.
  • Strong ability to work cross functionally in a highly matrixed organization.
  • A startup mentality with a bias to action and the ability to flex in a fast-paced environment.

Preferred qualifications * B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
* Varied background across marketing disciplines such as integrated marketing, campaigns, field marketing, retention strategy, and performance marketing.
* Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies.
* Experience marketing cloud services and/or software solutions.
* Resourceful, creative and dedicated to achieving operational and creative excellence.
* Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

The annual salary range for this role in the primary location is S$144,800 - S$217,200. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

Office locations




Job type

Full time