Lifecycle Marketing Manager



Marketing & Communications
Toronto, ON, Canada
Posted on Friday, May 31, 2024

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises.

What you’ll do

As an Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our sales motions to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. You will help create an uncommonly great email marketing program at Stripe through a relentless focus on user experience and channel optimization.


  • Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue
  • Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
  • Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
  • Design iterative experimentation plans to continuously optimize and improve campaign effectiveness
  • Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence
  • Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
  • Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 7+ years of work experience
  • 5+ years of email marketing/CRM experience, preferably in lifecycle CRM
  • 2+ years of B2B marketing experience
  • Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
  • Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs)
  • Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams
  • Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
  • Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
  • Experience driving experimentation roadmaps to continuously optimize and improve campaigns
  • User-first sensibility
  • Excellent written and verbal communication skills
  • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams

Preferred qualifications

  • 10+ years of work experience
  • 8+ years of email marketing/CRM experience
  • 5+ years of B2B marketing experience
  • Experience with Marketo, Salesforce, and/or Salesloft
  • Experience driving demand for sales teams; experience in sales concepts, processes, and metrics

This role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.

The annual US base salary range for this role is $136,400 - $204,600. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Office locations

Toronto, New York, South San Francisco HQ, Seattle, or Chicago

Remote locations

Remote in United States



Job type

Full time