APAC Demand Generation Marketer: Startups, Small Businesses, and Mid-Market Companies
Stripe
Marketing & Communications, Sales & Business Development
Singapore
Posted on Oct 2, 2024
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
APAC Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritized solutions. We partner closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales Development, and Sales teams to bring full-funnel campaigns to life, optimize performance, and drive business impact. Our team works across all customer segments, and at each stage of the customer lifecycle journey.
What you’ll do
This is a business critical role at Stripe that will have a significant impact across our GTM organization. From striving to always better understand our customers to understanding the health of our business, you will help define and lead Stripe's startups, small businesses, and mid-market strategy. Moreover, you help realize this strategy through driving marketing activations, building creative new programs, and working with sales to ensure full-funnel alignment.
Responsibilities
- Develop the multi-channel, regional demand generation strategy and plan to grow pipeline for funded startups, small businesses, and mid-market companies across Asia Pacific in collaboration with global and regional marketers
- Work with digital marketing experts to acquire and re-engage customers through a broad mix of paid media tactics
- Land campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
- Build or adapt compelling content, marketing assets, and thought leadership to address unique regional needs working with global and regional channel experts
- Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly navigate the marketplace and grow pipeline
- Own key business and revenue metrics for startups, small businesses, and mid-market companies across the sales funnel while investigating business health issues such as conversion, lead quality, etc.
- Partner cross-functionally to define regional requirements as Stripe refines our marketing capabilities, MarTech stack, and lead management
- Look for innovative ways to reach and engage our users
- Be a thought leader representing Asia Pacific as we grow across our campaigns and broader go-to-market at Stripe
- Continually optimize for efficiency, scale for growth, and prioritize for focus
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Requirements
- 5+ years relevant experience running demand generation and scaled marketing campaigns
- Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
- Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner
- Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you
- Excellent analytical skills and the ability to craft actionable insights from complex data
- Proven track-record of building and executing programs with a wide range of cross-functional stakeholders
Preferred Qualifications
- B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products
- Experience marketing to larger mid-market companies
- Experience marketing to startups and small businesses
- Understanding of the payments, SaaS, and financial technology sectors
- Proven experience standing up a new marketing capability or team
- Experience at a highly dynamic, high-growth tech company or consulting
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.
The annual salary range for this role in the primary location is S$144,800 - S$217,200. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.
Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.
